Yep it's extremely effective. However, campaigns no longer work forever - it takes a lot of testing once effective ads stop producing results. If you hire an agency that rinses and repeats the same campaign over-and-over, you're only likely to get results for the first few months.

We don't make outlandish guarantees that we'll produce x leads per month or any specific results. As of April 2024, we're offering 7-day trials for a handful of customers to see what ROI they're able to produce from the appointments we've scheduled via ads.

It doesn't take that much to stay ahead of 90% of media buyers, because they're still optimizing for irrelevant metrics like CPM and CPC. We optimize for business outcomes - like qualified meetings. Plus we pay lots of consultants, coaches, authors, etc. while putting their theories to test with real ad campaigns.

We haven't figured that out yet. We're more interested in the results we're able to produce with these trials.